1. Answer one of these two questions: a. Describe indicators of political risk. Examine current events and identify some of the political risks that multinational companies face in the world today. or b. Many products are advertised in the United States as “new and improved.” What does this description mean in terms of new product classifications?
Answer one of these two questions: a. Ideally, multinationals should standardize their message worldwide to benefit from economies of scale and other cost savings. What prevents companies from using a standardized message worldwide? or b. Describe how media formats, features, and trends differ around the world.
Answer one of these two questions: a. What are the activities involved at each stage of the new product development process? Where are most new products developed? or b. Direct selling and network marketing have found great success in emerging markets. What is the difference between the two categories of retailers, and how do they gain access to consumers?
Answer one of these two questions: a. Hypermarkets are a dominant retailing format in Europe but not in the United States. What are hypermarkets? Give examples of successful hypermarkets worldwide. or b. Describe the three types of employees a company is likely to send to a foreign post. What are their strengths and weaknesses?
Answer one of these two questions: a. What are some of the methods that international firms use to motivate employees for international assignments, and how do these companies ensure that employees face minimal culture shock upon repatriation? or b. International marketing managers use a number of criteria to ensure that segments are useful. Describe the effective types of segmentation and offer examples for each.
Answer one of these two questions: a. Macro-segmentation refers to country-level segmentation, and micro-segmentation refers to consumer-level segmentation. What bases and strategies do marketing managers use for segmenting their international markets using macro- and micro-segmentation? or b. Describe the challenges that researchers experience when designing and administering questionnaires in countries that are culturally dissimilar from their own.
Which of the following companies has a worldwide regional division structure?
D.None of the above
Which of the following companies has a matrix structure?
D.All of the above
What is the process for instituting formal controls?
A.measuring performance, establishing standards, addressing discrepancies
B.establishing standards, measuring performance, addressing discrepancies
C.addressing discrepancies, establishing standards, measuring performance
D.none of the above
In spite of extensive Internet access worldwide, companies are not equipped to handle sales due to
A.language and cultural barriers.
B.difficulty handling the destination country’s import and tax regulations.
C.difficulty in handling export controls in the home country.
D.all of the above
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